Bienvenidos a mi mundo (Welcome to my world)!
I am Izaskun (phonetically pronounced in english as Ee-thas-koon). I am a Service Design Lead that started her career as a civil & environmental engineer and moved through business analysis, product management, product design into service design.
I now dedicate my life to design experiences and services that create a better world for all. Curiosity is inherent to me. I am always willing to learn new things and perhaps that has been the reason for me to undertake such a variate of roles. From Business Analysis to Product Owner, Product Manager, Product Designer and finally Service Designer.
The one constant is my inherent desire to create solutions to satisfy our human being challenges and make this planet a better one for future generations.
What people say about me…
Strategic Thinker
Izaskun’s ability to bring a strategic, end-to-end lens to product delivery is an asset to any team. Her ability to see the bigger picture, and educate the team to do the same, ensures the team takes a holistic approach to design and development, which ultimately delivers better product experiences for users. She is extremely resilient and tenacious, and her passion to bring a service design mindset to solve complex problems is energising and infectious. Amanda Diamond- Senior Content Designer - Expedia
Heroic Helper
She provided exceptional support and service and jumped in at a moment's notice. Thanks for the great effort you put into translating foggy requirements and information in a clear sequence flow! The work and the research you made for mapping the Traveller experience E2E was like a light in the dark for the engineering team and for the external partner! Fabio Borriello- IT Manager- ExpediaFabio Borriello- IT Manager- Expedia
Service Design Expert
She has a wide range of expertise, from crafting service maps to full human-centred design and systems thinking approaches. Passionate, with an ability to create transformative outcomes and wonderful ability to build relationships across multi-functional teams. Stuart Booth- Loyalty Director- Expedia
User centric solutions
Her skillset is wide and highly developed across service design, CX and business architecture. She designs services and journeys that are user-centric, with a relentless focus on customer experience, simplicity and value creation... Ramona Rus- Director- Customer Experience & Business Architecture - HSBC
Multidisciplinary Skills
Izaskun is multitalented, performing a variety of roles and being key to UI development, BA/device team management and digital journey problem solving. She was an essential member of the team, delivering above and beyond her job title. Aasim Jaafri- Head of Trade Finance- HSBC
All photographs are my own.